Disney is getting ready to introduce an ad-supported Disney+ plan in December and will use that occasion to significantly raise the price of its existing ad-free subscription tier.
Subscribers will have to pay $10.99 to watch Disney+ without ads going forward, with the ad-supported tier costing $7.99 per month. This means that the new ad-supported plan will cost the same as the current ad-free plan.
Disney is also raising the prices of some of its other streaming offerings: Hulu with ads will cost $7.99 per month going forward, with the ad-free plan at $14.99 per month — an increase of $1 and $2 per month, respectively.
ESPN+ will cost $9.99 per month going forward, compared to the current $6.99. The company made these announcements as part of its fiscal Q3 2022 earnings report Wednesday, in which it also revealed that it was able to add 14.4 million new Disney+ subscribers in its most recent quarter.
Altogether, Disney now has 221.1 million streaming subscribers across its Disney+, Star, Hulu and ESPN+ subscription services.